Are Magazine Apps Dead? A state of the art roundtable featuring Jeremy Leslie, Joe Zeff, Josh Klenert, Mario Garcia, and David Jacobs. Josh Klenert on why readers have not embraced magazine apps in large numbers: “We’ve learned over the last 20 years of publishing on the web, that to gain scale you need to leverage search and social to build an audience. It’s not true that “if you build it, they will come.” The same is true for apps. Right now, they are a destination. If a user connects with your brand, they will come, consume, and hopefully return. For example, with our HuffPost news app, we see that it’s a destination that sees more page views per visitor versus mobile web, but mobile web sees more unique users. But this is for a news product that is updated hundreds of times a day, not a weekly or monthly publication that lands with a thud. Those weekly/monthly publications then just sit in the Newsstand collecting dust in between updates while users move on to products that embrace the always-connected digital platform; ones that simply provide more stuff more often. I certainly don’t think you can blame the tablets themselves. You can’t argue with the vast number of iPads or Android tablets sold or apps downloaded (and used), and it’s not the usability of the iPad either. How many times have you seen a two year old flawlessly zip around on an iPad?”
Read the full story here.

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Are Magazine Apps Dead? A state of the art roundtable featuring Jeremy Leslie, Joe Zeff, Josh Klenert, Mario Garcia, and David Jacobs.

Josh Klenert on why readers have not embraced magazine apps in large numbers:

“We’ve learned over the last 20 years of publishing on the web, that to gain scale you need to leverage search and social to build an audience. It’s not true that “if you build it, they will come.” The same is true for apps. Right now, they are a destination. If a user connects with your brand, they will come, consume, and hopefully return. For example, with our HuffPost news app, we see that it’s a destination that sees more page views per visitor versus mobile web, but mobile web sees more unique users. But this is for a news product that is updated hundreds of times a day, not a weekly or monthly publication that lands with a thud. Those weekly/monthly publications then just sit in the Newsstand collecting dust in between updates while users move on to products that embrace the always-connected digital platform; ones that simply provide more stuff more often. I certainly don’t think you can blame the tablets themselves. You can’t argue with the vast number of iPads or Android tablets sold or apps downloaded (and used), and it’s not the usability of the iPad either. How many times have you seen a two year old flawlessly zip around on an iPad?”

Read the full story here.

Are Magazine Apps Dead? 
A state of the art roundtable with five top magazine makers: David Jacobs (29th Street Publishing), Mario Garcia (Garcia Media), Joe Zeff (Joe Zeff Design),  Jeremy Leslie (magCulture), and Josh Klenert (former creative director of Huffington magazine). “We’re still only at the beginning of a longer experiment in the form.” 

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Are Magazine Apps Dead?

A state of the art roundtable with five top magazine makers: David Jacobs (29th Street Publishing), Mario Garcia (Garcia Media), Joe Zeff (Joe Zeff Design), Jeremy Leslie (magCulture), and Josh Klenert (former creative director of Huffington magazine). “We’re still only at the beginning of a longer experiment in the form.”

The Huffington iPad magazine has been publishing a series of smart, engaging covers on their weekly editions, with photo illustration imagery created predominantly in-house by designer Troy Dunham and photo researcher Wendy George. The team has been dubbed #TrendyMagic by creative director Josh Klenert, who estimates that they’ve illustrated 75% of the magazine’s recent covers. “The magazine highlights the best of the Huffington Post,” says Klenert, “which means we work on a tight production cycle (and a limited budget) that’s in tune with the speed of our website.”

coverjunkie:

Huffington Post Mag (US)
Great new cover Huffington Post Magazine.
Huffington magazine, Blacklisted from Josh Klenert on Vimeo.

coverjunkie:

Huffington Post Mag (US)

SHOW YOUR COPY OF MY FAVO(U)RITE MAGAZINE #2

Here’s the second in a series of photographs of some of the many people (and places) who are enjoying their copies of My Favo(u)rite Magazine.

My Favo(u)rite Magazine is a benefit project for myself and my family. It’s a compilation of 88 publication editors and art directors describing their favorite magazines. Proceeds from the project will help defray the costs of my recent accident and recovery. Get your My Favo(u)rite Magazine (or one for a gift!) at Magculture.

(Pictured top to bottom):

Society of Publication Designers President Francesca Messina on the New York City subway.

Jack Milo, son of Hamburg, Germany art director Keith Campbell.

Picklejuice the cat, via Oakland art director Ivylise Simones.

The Huffington magazine design team: Martin Gee, Josh Klenert, Troy Dunham, Andrea Nasca.

Barcelona illustrator Hanoch Piven.

Enjoying fall foliage in Falls Village, Connecticut, via writer/editor Dan Shaw.

Society of Publication Designers executive director Keisha Dean (with the PDF version!)

Ivy Curry, New York City.

Hamburg, Germany art director Keith Campbell, with son Dean.

Fast Company design director Ted Keller.

The Huffington magazine design team with their copies of My Favo(u)rite Magazine (L-R: Martin Gee, Josh Klenert, Troy Dunham, Andrea Nasca). My Favo(u)rite Magazine is a benefit project for myself and my family. It’s a collection of 88 publication editors and art directors describing their favorite magazines. Proceeds from the project will help defray the costs of my recent accident and recovery. Get your copy of My Favo(u)rite Magazine at Magculture. Thanks Martin, Josh, Troy, and Andrea!

The Huffington magazine design team with their copies of My Favo(u)rite Magazine (L-R: Martin Gee, Josh Klenert, Troy Dunham, Andrea Nasca). My Favo(u)rite Magazine is a benefit project for myself and my family. It’s a collection of 88 publication editors and art directors describing their favorite magazines. Proceeds from the project will help defray the costs of my recent accident and recovery. Get your copy of My Favo(u)rite Magazine at Magculture. Thanks Martin, Josh, Troy, and Andrea!

Page from the Huffington. iPad appIllustration: Jeffrey DecosterCreative director: Josh Klenert
You can get Huffington. here.
Yesterday we posted a set of covers from the Huffington. iPad app. Today we’ve got some inside pages and illustrations. It’s great stuff, smart and engaging, and best of all, the app is free from the iTunes store!

Page from the Huffington. iPad app
Illustration: Jeffrey Decoster
Creative director: Josh Klenert

You can get Huffington. here.

Yesterday we posted a set of covers from the Huffington. iPad app. Today we’ve got some inside pages and illustrations. It’s great stuff, smart and engaging, and best of all, the app is free from the iTunes store!

Page from the Huffington. iPad appIllustration: Oliver MundayCreative director: Josh Klenert
You can get Huffington. here.
Yesterday we posted a set of covers from the Huffington. iPad app. Today we’ve got some inside pages and illustrations. It’s great stuff, smart and engaging, and best of all, the app is free from the iTunes store!

Page from the Huffington. iPad app
Illustration: Oliver Munday
Creative director: Josh Klenert

You can get Huffington. here.

Yesterday we posted a set of covers from the Huffington. iPad app. Today we’ve got some inside pages and illustrations. It’s great stuff, smart and engaging, and best of all, the app is free from the iTunes store!

age from the Huffington. iPad appIllustration: Si ScottCreative director: Josh Klenert
You can get Huffington. here.
Yesterday we posted a set of covers from the Huffington. iPad app. Today we’ve got some inside pages and illustrations. It’s great stuff, smart and engaging, and best of all, the app is free from the iTunes store!

age from the Huffington. iPad app
Illustration: Si Scott
Creative director: Josh Klenert

You can get Huffington. here.

Yesterday we posted a set of covers from the Huffington. iPad app. Today we’ve got some inside pages and illustrations. It’s great stuff, smart and engaging, and best of all, the app is free from the iTunes store!

Page from the Huffington. iPad appIllustration: Noma BarCreative director: Josh Klenert
You can get Huffington. here.
Yesterday we posted a set of covers from the Huffington. iPad app. Today we’ve got some inside pages and illustrations. It’s great stuff, smart and engaging, and best of all, the app is free from the iTunes store!

Page from the Huffington. iPad app
Illustration: Noma Bar
Creative director: Josh Klenert

You can get Huffington. here.

Yesterday we posted a set of covers from the Huffington. iPad app. Today we’ve got some inside pages and illustrations. It’s great stuff, smart and engaging, and best of all, the app is free from the iTunes store!