Entertainment Weekly, January 20, 1995
I was the design director of Entertainment Weekly from 1994-96. Back in the day, we had big budgets for printing and production values, and too much time on our hands. Thanks to my production magazine pal Sue Barnett, we used to do a lot of experimenting on press with 5th and 6th color inks, metallics, and all kinds of creative uses of varnish. This Star Trek Voyager cover featured not only a metallic ink for the headline, but what we used to refer to as “5th color white.” We challenged the printer to come up with a white ink that would add special gloss to the logo. Of course they were probably only humoring us (you can imagine the conversation that went on at the print shop), but they claimed that they had cooked up a mix of ink and varnish to make that elusive 5th color white. It debuted here in the logo.
Don’t miss For the Love of…..Entertainment Weekly, the historic gathering of all seven EW design directors, September 30 in NYC. It’s hosted by the Society of Publication Designers and will feature former EW editor (and current People editor) Jess Cagle as moderator, along with a special tribute to former EW DD Amid Capeci. Tickets here (and they’re going fast).